Why Star Watch?

Starwatch

The Best and the Brightest Use Star Watch

One of the biggest tasks facing newspapers is reaching non-subscribers. If you are looking for ways to grab this elusive audience, take a look at StarWatch. All across the country the most successful newspaper chains have turned to Star Watch to increase the readership and the revenue of many of their TMCs.


Star Watch Is Made for Your Market

Star Watch is designed to appeal to non-subscribers and casual newspaper readers. To ensure high readership and not compete with the daily newspaper Star Watch covers the world of entertainment, with special emphasis on celebrities, positive human-interest stories and weird news. A full-color cover with five celebrity photos each week engages readers immediately and beckons them to look inside for more information and to consider the advertising. The entire Star Watch section 70 broadsheet columns of material is fully paginated each week. Because of the abundance of stories and topics, you can pick those stories that work best for your readers and advertisers. With Star Watch materials you can create a 20+ page section using a 50/50 ratio.


Star Watch Is Built on Experience

Once you become a Star Watch subscriber, you join a team that's ready to help. We make sure that Star Watch is as successful for you as it is for our other subscribers.


Research Guides Star Watch

74% of the people who receive Star Watch report reading it each week

65% of non-subscribers report having household incomes over $25,000

66% of Star Watch readers are under 45, which is one of the most attractive age groups to advertisers


Production

Star Watch is posted to our Web site every Tuesday by 4 p.m. EST


The Specs

The Star Watch broadsheet pages are 11.625 inches wide and 21 inches deep.


Here's What You Need


SOFTWARE:

Quark Xpress 4.1 or the latest version, which opens in CS2.


FONTS:

Bitstream Fonts: 0105, Swiss 911; 0007, Swiss 721 Black

Adobe Fonts: Times Italic; New Century Schoolbook; New Century Schoolbook Italic; New Century Schoolbook Bold; New Century Schoolbook Bold Italic; Helvetica Regular; Helvetica Bold; Helvetica Narrow; Zapf Dingbats.


Rates

Here's What It Costs

Star Watch weekly prices start at just $183.


For More Information Contact:

Jodi Stephenson Sarver
Syndication Sales Representative
Media General Syndication Services
418 North Marshall Street
Winston-Salem, North Carolina 27101
1-800-457-1156